Building your site step-by-step is next. This means creating content and 
     coming up with a design that works well for you and your business. 

     The structure of the site should contain the following elements:

          1.  A strong headline/banner. This will welcome visitors to the your site, 
          reinforce your company's positioning, or state a benefit.

          2.  A site introduction. Two to three concise paragraphs directly under 
          the headline should explain your site’s reason for being and how it can 
          help your visitors. 

          3. A site menu. A series of buttons or links the visitor can use to easily 
          navigate through the various sections or pages of the site. 

          4. What’s new. Highlight new features on your home page, either with a 
          "What’s New" button or a banner advertising special offers and new 
          information.

          5. Contact information. Make it easy for visitors to find your Internet 
          address, snail mail address, e-mail, phone and fax numbers. You never 
          know when or how a potential customer may want to contact you. 

          6. E-mail reply. On the home page and elsewhere display a button or link  
          that lets visitors send e-mail to you. 

Name | Define | Publish | Market | Evaluate