Defining your site - what it will include, how it will be organized, and what it’s 
     meant to accomplish — can often be the most difficult challenge. It’s critical 
     that we understand your goals and objectives to ensure that the site we
     create delivers the desired results. 

     In defining your site we should consider two basic types of information that 
     are essential to its success:

     1.  Product Information - Information visitors to your site will need to know 
          in order to make a purchase.

     2.  Authoritative Information - Information that will convince visitors to 
          your site to buy from you (anything that establishes your credibility and 
          expertise).

Name | Build | Publish | Market | Evaluate